2010 - Jo Cawley of Cardiff University undertakes work experience with Tenby Publishers as Social Networking Co-ordinator

To upgrade and maintain Tenby Publishers global marketing strategy integrating existing static website based strategy with the interactivity of social networking utilising resources available in the public domain such as Facebook, blog and tweet. To this end undertaking a comprehensive review of Tenby Publishers titles, especially books in the Star of Pembrokeshire series, producing and maintaining (incorporating interactive feedback) promotional reviews and related material specifically targeting an audience of a social networking nature. With the longterm aim being to raise awareness of Tenby Publisers and its titles, and so increase sales leading to development of further titles. Due to the interactive nature of social networking then there will be a strong public relations role since the Social Networking Co-ordinator will tend to be the first point of contact globally with Tenby Publishers. Due to the evolutionary leap of social networking interactivity from traditional static websites, then the Social Networking Co-ordinator could well in itself be an evolutionary responsibility since the full implications, and resources available in the public domain, of social networking may not (and probably are not) yet to be fully transparent to Tenby Publishers.